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Gotta love how they almost all ended up failing themselves.

Sega crashed out of the hardware business, (shame, cos Dreamcast was one of the best consoles ever) Blur couldn't hold a candle to Mario Kart's success, Lynx was a bomb...

Derogatory advertisement is a generally bad idea in my opinion, it makes the comapny look insecure, and leads consumers to associate their brand with negativity and snarkiness.

And I gotta add, Butler is a jackass. I don't care who he supports, he's just the kind of person who, if I met them IRL, I'd want to punch them in the face for being such a smug, sneering pest.