| mike_intellivision said: Here to me is what makes me question the study. Each respondent rated a maximum of five randomly assigned companies with which they were familiar, using Reputation Institute's standardized measure of corporate reputation—the Reputation Pulse. A Reputation Pulse score is a measure of corporate reputation calculated by averaging the degree of trust, esteem, admiration, and good feeling people have for a company. Reputation Pulse scores range from a low of 0 to a high of 100, and scores that differ by more than +/-0.5 are significantly different at the 95% confidence level. Scores are normalized to enable cross-country compilations and comparisons. Also, it appears the companies are either huge or multi-producted or both. Nintendo focuses on only one thing, so it may not have been picked for the original study. It seems hard to believe if it was that it would not have rated well enough in Japan to get to the final list. Mike from Morgantown |
Would it? Compared to all those other Japanese companies that affect so many more people in Japan, resulting in more exposure? Maybe in a "most reputable game company" survey would they make this list. But up against all these other consumer companies, Nintendo doesn't hold a candle. You're looking at this with angst because Sony is #2 because you're just thinking in terms of video games. Don't forget they make the best TVs, the best MP3 players not called the iPod, the Vaio (a laptop used by many people), camcorders, digital cameras, phones etc. And they're all great products. What does Nintendo make? The Wii and DS.....
Your criteria of huge or multi-producted is your crutch for why Nintendo isn't on there, but maybe people find these other companies more reputable because they are exposed to more of their products *because* they make so many different products.
