It's the marketing before revealing how the vitality sensor game that they will be showing at E3 will be the first game ever to have the "Good for your heart" logo (or something similar) and the news media will devour this. Unless this device can measure not only your heart beat but your perspiration, blood sugar level (without poking you!) or blood pressure, it'll be pathetic because I've used those finger sensors before and they read too many false "beats" and many times don't pick up your regular heart beat. Course, it could just be my fingers.







