nordlead on 28 April 2010
It will be a gimick until 3D TV's become mainstream (as in a decent market penetration like 30% or more) and has little to do with console generation boundaries. I mean, games are already 3D, but rendered in 2D, so going to 3D is just a natural extension. However, it is limited by the TV, so for now PS3 having 3D capabilities is a complete waste on 99% of the market. I'm glad they are exploring it now, but if a company doesn't have money to burn then I hope they don't bother with it as it won't gain them any sales.
