Slightly cheaper. Continue and expand upon the demos that they had late last year.
Have days once a month where a couple of games go on special, 100-200 points, with messages to remind people. It will get people on the channel.
Give a free 500 points to anyone who registers their birthday, they could combine this with emails to people on your friend list, suggesting that a game might make a good gift. Basically try and get game gifting on a roll.
Make points available in more increments than they are currently available. I don't know how many times i've ended up with 2/3/400 points, I would have bought another game right there and then if I could top up to 500 points without having to buy more points than I wanted.







