ssj12 said:
not when it comes to being the first handheld ever to actually take market share away from a Nintendo brand handheld. Sony won against the overall opinion that you can not successfully compete versus Nintendo in the handheld market. Sony proved everyone wrong. |
I'm not bashing the PSP, but how much did this market share cost Sony?
It was rumored at the time of the PSP's release that Sony was losing $200+ on every system sold, which seemed fairly realistic given the cost of similar components for the PSP. The marketing costs of both the PSP and UMD were never covered by sales of PSP games or UMD movies and thus the PSP has been quite the money pit for Sony ...
This isn't the worst thing in the world for a company Sony's size, but it does explain why Sony had sold as well as it did in comparison to all those companies that came before them; pretty much every other company that has entered the market didn't have billions of dollars to lose in exchange for marketshare.
