Screen Digest still believes the PS3 will take the worldwide lead

[Sullla]

You've got to hand it to the Screen Digest Group. They're literally the definition of the clueless sales analyst. Here's some more fun predictions they've made:

Market Share through 2010 (prediction made Feb. 2007)

Japan
360 - 11%
PS3 - 64%
Wii - 25%

USA
360 - 42%
PS3 - 38%
Wii - 20%

Europe/Australia
360 - 37%
PS3 - 43%
Wii - 20%

Note that at the time this prediction was made, the Wii had a 2:1 lead in Japanese hardware, and was routinely outselling the PS3 by 50k units/week.

Then in June 2007, they put out a report claiming that the generation was "too close to call": http://www.gamasutra.com/php-bin/news_index.php?story=14384

Now we finally have a new report in which - surprise! - the PS3 still manages to outsell the Wii worldwide. I guess 14 months of sales data wasn't enough to change their initial assumptions. Seriously though, you don't want to mess around with the Screen Digest Group. These guys are hardcore. They're like the George W. Bush of sales forecasting. Once they make up their mind, they stick with it, and no amount of real-world evidence or logic will get them to change their minds. Yeehah!