Can we stop using the word "ever"?

[S.T.A.G.E.]

bugrimmar said:

I mean.. every time a new game comes out, the forums burst open with "this is the best game ever" or "this has the best graphics ever" etc. It feels so shallow. I mean, can we really say "ever", as in we've played every game ever released, and we can compare honestly with all the games in history? And how come the people who post these things change their minds so easily?

June 2008: MGS4 is the best game ever
February 2009: Killzone 2 is the best game ever
November 2009: Uncharted 2 is the best game ever
March 2010: Final Fantasy 13 is the best game ever
March 2010 (again): God of War 3 is the best game ever

Can we use "ever" a little more strictly? Do we really need to exaggerate every single time we play a game? I doubt that these games are really the best ever, and I doubt that we are the people best suited to make these claims, and I doubt that the title of "best game ever" can change so easily.

You forgot the the best use of ever for the PS3 fanboys used every month of every year. "Will the PS3 ever beat the 360 by the end of the year?"