Akvod said:
But the publisher will get its money for every product shipped. You hear fanboys bickering about shipped vs sold. If publishers and devs automatically get their money from shipping products, all they have to do is hype up every product and fool the retailers to buy a lot of copies. It also makes retailers worry about ordering large quantities, as the burden is completely on them. It also then breaks trust completely, because retailers will be so scared shitless with every failure, that eventually we'll have massive supply shortages. By distributing the risk of retailing, cost of retailing, and profit from retailing to both creators and retailers, we create a system that gets rid of fear and promotes retailers to buy what they expect to sell, and not order less than what they expect out of fear of being wrong and being completely screwed over instead of partially (the opportunity cost of occupying shelf space with better selling products). |
and that is what caused the great video game crash retailers were so scared of being burned that they almost never ordered any new games. today retailers try and find a balance between ordering to much and not meeting demand they closely monitor hype to try and gage demand for products if they order to few they risk losing sales to a competitor to many and they may be forced to sell them at a discounted price even sometimes bellow what it cost them to clear shelf space for new titles. I didn't say it was ideal but from what I know that is how it works only if the publisher didn't deliver on what they promised can a retailer sell the copies back to the publishers.
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