Heck, some think Madworld is supposed to be a huge hit, as though brawlers with atypical art styles are a big genre. If compared to other brawlers, like Godhand and Spyborgs, it is doing exceptionally well.
This generation has given people unrealistic expectations for how games need to perform. A lot of people think most games are flops if they don't sell at least 2 or 3 million copies but thats just the furthest thing from the truth. You have to look at so many factors (genre, developer, advertising, first or third party, new IP or established) to determine a game's success. I wish more people would use their head and realize that even a high budget handheld title is still going to cost very little to make, and anything over 500,000 copies sold is most likely a success. Those numbers are raised a bit for consoles, but people complaining that a game that sells 1.8 million probably lost money are just ignorant.
Time for hype