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milkyjoe said:
Do Microsoft and Sony really promote third party games themselves? I was always under the impression that those commercials for third party games with 'available on 360/PS3' stuck at the end were run by the developer/publisher themselves, and Sony/MS had merely paid for the bit at the end... I mean, you can immediately tell the difference between a Sony ad for a first party exclusive and an ad for a third party game on a Sony console...

You're right they are from publishers themselves, MS/Sony pay to have their console mentioned specifically unless it's a first/second party in which case they would be the publisher. If you look at FFXIII ads they have the available on 360 bit tagged on to give people the impression that they need a 360 for FFXIII, MS pay SE for this.