Can exclusivity help a game's sales?

[Legend11]

Solid_Snake4RD said:

Legend11 said:
Do you think Modern Warfare 2 would have sold more than 14-15 million copies at this point if it was a PS3 or 360 exclusive? I don't...

I think the number of console owners that won't buy a game simply because it's on another console is small (Modern Warfare 2 pretty much says that). So it all boils down to raw numbers, the more gamers attracted to a game and have a console that can play it the more that will likely buy it.

MW2 sales have nothing to do with being multiplat.MW2 was kind of a cool thing to get this season kind of thing,the hype was what propeled the sales

 

So you're saying that exclusives don't get hyped or are never the cool thing to get in the season they're released?  That doesn't make any sense to me as exclusives do get hyped and there are exclusives like Gears of War for example that were the cool thing to get at the time it their release.