The problem that the large studio's seem to not understand is that when people went from VHS to DVD they got a good deal. The picture quality was much better and the discs last longer in a persons collection. Going from DVD to HD DVD or Blu Ray, there is no huge incentive for regular people to switch. DVD already looks "good enough" for most people. They aren't giving us the incentive to move over, offering free movies isn't going to give the format the push it needs to win. If they want to win and be taken serious by the average consumer, they need to show the consumer the value in owning an HD disc. They can do this by including a standard def copy with every HD movie they plan to sell. That way someone who's upgraded their system to support the HD format can play it and when the user wants to play a standard DVD copy they can do so as well. The biggest issue in all this is that consumers are dumb... like really dumb... if you can't make your technology idiot proof then you fail.
A disc looks like a disc, it should be able to play the same way in any DVD player. The same disc should work without question. Figure that out or the consumers will figure it out for you ;)
DVD's aren't going anywhere for a very long time.
Prepare for termination! It is the only logical thing to do, for I am only loyal to Megatron.
