... or they could do something REALLY crazy:
Advertise third party games! Why not show a compilation style trailer of well done third party games? Zack & Wiki, RE:UC, MoH:H2, Guitar Hero III, Star Wars Saga, MySims, DDR: Hottest Party, Trauma Center: New Blood, ...
THAT would show their appreciation of proper TP efforts.
Currently playing: NSMB (Wii)