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jarrod said:
Wlakiz said:
jarrod said:
Wlakiz said:

Its called investment. Sony put money into PS3, with hopes that Ps3 sales will eventually break even and potentially create profit. They are currently losing apprx $18 per console, so the break even point is coming pretty soon.

$18 per console =/= six cents per dollar overall

The $299 SKU in the US loses much more than $18...

its 6cents per dollar.

 

0.06 * 299 = $17.94 /console

$299 isn't the only pricepoint.  It's 6 cents per dollar OVERALL for all hardware.  Since production costs between the different SKUs are negligible (though shipping probably factors in moreso for NA/EU) that means it loses less on higher pricepoints, more on lower pricepoints.  $299 is the lowest pricepoint worldwide (by a good margin), it's going to lose MUCH MORE than six cents on the dollar.

Doesn't matter, they calculate the 6cents/dollar overall based on how many hardware they ship. For example, if they ship 100 120gb SKU and a 100 250gb SKU, they lose 6cent/dollar for this entire shipment. Thus, assuming all 200 hardware gets sold, they lose ~$18/120gb slim and $21/250gb slim. I guess you can further average it out to be $19.5/console, of course thats also with the assumption that they ship equal numbers of 250gb/120gb SKU.