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A reason to count Wii Sports ... wasn't Super Mario Bros. counted in NES pack-ins? If that is considered counting, than Wii Sports must be counted. And, even if you refuse to count Wii Sports, you HAVE to count Wii Play, no matter what comes with it. If you want a controller, you can get one for 40 bucks. Or, you can get a controller AND a game. Looks like people are choosing to get the game. Can't count that against Nintendo for being smart. All that said, no one compares to the 360's attach rate, and it didn't need a pack-in to achieve it either. Both the Wii and the PS3 have slim pickins for original software right now.