Microsoft and the 360 have very little to do with it. Soon, Sony will be profiting on PS3 hardware, sales aren't going to plummet, and there's a strong lineup, both exclusive and multiplatform. Sony has turned this gen around, whether the PS3 finishes third or second (or first, lol). A popular, profitable console with a great lineup is a hell of an enormous step forward from that thing that launched back in November 2006.