By using this site, you agree to our Privacy Policy and our Terms of Use. Close

Dschumm, MS has been making a profit on each premium 360 sold since at least last November. They were selling premiums for $400 and it cost them $323 to produce. The best thing for their bottom line was Sony's outrageous pricing model as it allowed them to hold off on cutting the 360s price for an extra year here in North America.