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IGN: And what would you say is your biggest failure?

Peter Dille: Well, it's not a failure in that it was fatal, but it's well-documented that we didn't have as smooth a launch as we would have liked to. I think we primed the pump with a lot of interest in the platform. People can point to the ads and whatnot. We talked about that. I think the shortcoming was getting a lot of people whipped up and having them wait in line and then only having a very, very limited amount of hardware supply globally, which meant that we had a kind of start and stop effect with our launch, which is hard to recover from. It was a speed bump that we had to overcome and we overcame it.

Yeah, the problem with the PS3 launch was scarcity of hardware. Oh, Sony...