EA Excited over Ps3 sales "Target"

[kirby007]

Sullla said:

leo-j said:
Its nowhere near impossible.

If it hits 8 million by december 31st, it has to sell a million units per month. They might make it.

*Sigh* This is NOT correct. OK, for the hundredth time, let's go over exactly what Sony has to do again.

Sony has projected that they will sell (to retailers) 11m units for this current fiscal year. That means that between April 1 2007 and March 31 2008, they plan to sell (to retailers) those 11m units. Prior to April 2007, Sony had sold (to retailers again) 3.6m units. They must therefore sell 14.6m units to retailers by the end of March 2008; even accounting for retailers holding a lot of those units in inventory, the PS3 must sell-through at least 13.5m to consumers for there to be any chance of that coming true. (They cannot simply stuff PS3s in warehouses any more and claim to have met their selling goals, as Sony did at the end of their 2007 fiscal year.) Over the first six months of this year, Sony only sold 2.02m to retailers... leaving them 9m short of their goal.

To recap:

Sold prior to this fiscal year: 3.6m
Target for this fiscal year: 11m
Sold thus far (through six months): 2.02m
Needed LTD sell-through by March 2008: ~13-14m

Even though holiday sales have ticked up for the PS3, it's not going to end up much higher than 8m life to date before the end of the year. That means the PS3 will have to sell almost 6m in the first quarter of 2008 - in other words, double the sales of the holiday quarter. If you really think that's going to happen, I've got some seaside real estate in Nebraska to sell you. I don't know what kind of crack they're smoking at EA, but this is simply a sales impossibility. Expect Sony to come up between 2-3m short of their projections.

 o really?