I wonder if anybody even mentioned that Nintendo World Store is holding a promotional event for the game about three days prior to release date. The last time I saw a push like this for a third-party title was with Muramasa, and that went on to have decent if unspectacular sales. Maybe an event like this will help give the game some recognition.
If nothing else, 2010 should be a year where Nintendo steps in to convince third-parties that they CAN have hits on the Wii. They're doing it with MH3, and that they're doing it with this one has some hope (although I'm backing away from that).