Ubisoft to "refocus" on PS3/360 in 2010

[theRepublic]

killeryoshis said:

NJ5 said:
Let's see how well this works out for them in the next gen, if Nintendo dominates again...

Think about all the Wii-only owners and how they'll be getting no exposure at all to Ubisoft's franchises.

If nintendo dominates again. All of the publishers are scwered. Also do we need exposure to their franchhises anyway?

It's not that we need exposure to their franchises, it's that they need exposure for their franchises.

It is actually one of my pet theories as to why third parties have struggled so much on Nintendo consoles.  Starting with the N64, third parties have left many of their biggest, most important franchises off of Nintendo consoles.  Therefore, people who play mostly on Nintendo consoles will have zero loyalty to those franchises, and zero loyalty to those companies.  Then, when something doesn't perform on the same level as on other consoles, they complain.  The difference is that on those other consoles they have spent years and years and years building a fanbase, and just expect one to pop out of thin air on Nintendo consoles.

(Contrast that with Nintendo, who has built a fanbase that will buy games almost without question.  They trust Nintendo to deliver great games over and over again.)

So now, with the Nintendo the winner, third parties are in trouble because the audience is not familiar with them.  They have to win their trust from scratch (and so far, have been doing a terrible job at that).  On the other hand, if third parties had given themselves more exposure on Nintendo consoles over the past two generations, I think they would be having a much easier time finding an audience right now.

Granted, this theory is only meant to be one piece of the puzzle, and not the entire reason as to why third parties struggle with Nintendo consoles.