Every important industry needs to have history, and something that is timeless.
I think Tetris proved that, and Mario proves that continuously. At this point what really makes Mario popular is the core element of fun, and the fact that 2D Mario players... the true home console-based Mario audience was starved for 18 years...
But also there's a element of history which should be off limits either way, but is regardless very important to people. Videogaming was brought back from nothing and Mario is largely associated with that, along with having helped create a brand new industry in Japan, and recreate it again by converting new players on the DS.
It also has to do with the talents of the designers who first made it, including Miyamoto. They continued to provide their talents to the series, and it continued being quality software which is usually enough nowadays.
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