does microsoft or sony have a "mario killer" in the works?

[KungKras]

theprof00 said:
If Sony or MS wanted to make a Mario killer, they'd have to go back in time to when the NES came out, release a console, and put the character in 5 games per year on average.
Nostalgia is what makes Mario such a huge pop icon.

Master Chief is close, but he doesn't have the personality or exposure or likability. Sony doesn't really have anything. They had Crash and Spyro, which were perfect rivals, but then they completely abandoned them. Snake is even less well known than Master Chief, and Sackboy is still too new to have any kind of impact.

The only other character(s) that Sony could potentially say are mascots, are Ratchet and Clank, but they don't have the versatility of Mario.

On top of that, Mario is only the most famous Nintendo Icon. After that, you still have Link, (whom everyone calls Zelda due to bad marketing decisions), Pikachu, Donkey Kong, and Samus.

Masterchief is probably a bit more famous than Samus, and Ratchet and Clank/Snake are behind all of them pretty much.

Yea, I also bet that nostalgia was what made him huge in the first place....