PS3 to See 10% Gain in 2010 as Wii and Xbox 360 Decline, says Analyst
With 2010 now underway, analysts are looking ahead to make projections for the full calendar year. Wii sales in 2009 started to decline significantly in the second half, until the December holiday surge. Satoru Iwata believes the console has "recovered," but if you ask Lazard Capital Markets analyst Colin Sebastian, that holiday momentum won't last. He's forecasting a 20% decline in unit sales for the Wii this year.
"One key takeaway from the holiday period is that there is ample demand for console hardware at reduced price points. Not only did Nintendo’s Wii benefit from a reacceleration in unit sales at lower price points ($149 in many stores), but PS3 sell-through is improving and the Xbox 360 is maintaining momentum. While not surprising that the Wii disproportionately sold more units in 4Q, as it remains a popular gift item, the recently reported 3+ million units sold in December exceeded our expectations. However, we remain cautious in modeling follow-on Wii sales in 2010," he said.
"For the year, we are currently modeling a 10% increase in PS3 unit sales, Xbox 360 unit sales down 5%, and a 20% decline in Nintendo Wii unit sales. There is upside potential to our estimates with further hardware price reductions. At this point, we expect the console-installed base to increase by roughly 25% to 70 million units, and above the 57 million console units installed of the last generation platforms at the end of 2005."
With an increasing interest in HDTVs and a solid software lineup for Sony's console, we'd expect the PS3 to have a great year in 2010. The Wii, on the other hand, may need to incorporate another price drop to $149 to further entice consumers.
NOTE: This seems to be for american market only
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Will analysts actually be correct for the first time ever this gen?
Will this scenario be replicated in other regions apart from America?
Will the wii instead blow past its 2009 figures?
Will PS Motion & NATAL skew these predictions massively?
Will dogs rule the world?
DISCUSS!
