I love this game too. Despite it being profane, it is handled in a way that adult gamers can enjoy it.
On the otherhand, Madworld is probably not a game a lot of adults will enjoy, it reminds me of being 11 years old playing Mortal Kombat and Mortal Kombat 2. I think Madworld tries WAY to hard at being "hardcore".
Even the name of it is the same as a song that "hardcore gamers" love, the emo cover version at least.
I describe myself as a little dose of toxic masculinity.