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TheSource said:

Key games to a Nintendo system are very closely tied to the performance of the system itself. So when Wii/DS sell 1-2m in a week, these games climb substantially. Mario Kart DS / NSMB DS / Brain Training / Nintendogs and a few others consistently, year after year, sell to 10-20% of new DS purchasers and to the existing base.

new customers usually do that..