CGI-Quality said:
I know, but Sony's current plan, according to them, is profitability. Microsoft is dead set on beating Sony, no matter what it takes. I can see them pulling every trick in the book to stay ahead. If Sony pulls out a victory over them though, it will make it ever sweeter for them, as Microsoft wouldn't even have beaten them with a year head start and a cheaper price. I just don't see that being the final outcome though. |
Profitability, which they expect to have by next year. If they do get it next year, it opens up a whole new bunch of pricing strategies they can use. A $50 cut towards the end of the year wont harm them too much, if at all...