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IG: Cammie Dunaway recently complained that Take-Two needed to put more marketing support behind GTA Chinatown Wars on DS. What do you think? Do publishers now have to budget even more for marketing to create extended campaigns to sell these games on Nintendo platforms? Pachter: I don't think that Chinatown Wars failed because of poor marketing. I think that an M-rated game will have difficulty selling on the DS, since the majority of DS owners are under 17 and can't buy it. Those who are over 17 typically have a 360 or PS3 (if they are interested in M-rated content), and have already had ample opportunity to buy GTA IV on their home consoles. I just don't see the overlap between the audience for GTA and the audience for the DS. Nintendo can't fix that until they get a lot of more mature content on the DS. To answer your question, publishers have to focus content on the core demographic for each console, so that means more E- and T-rated titles for Nintendo consoles. |
I think we could readily agree that GTA:CW flop on PSP was DS fault? ;)
