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The biggest mistake I continue to see companies like EA make is they haven't realized that the success of the Wii demonstrates that their values are out of touch with the values of the consumers ...

While I'm certain there will be some people who disagree with me, I don't really think that most games on the HD consoles would sell much worse if they didn't put all the resources towards pushing the graphical limits of those machines; and a well crafted high quality game that was graphically less technically advanced would easily have a much better return on investment than the approach they’re currently taking.

I'm not (necessarily) arguing that their biggest games should be graphically simple, but it makes far more sense to have two games with lower budgets than many of these big budget lesser known (or new) IPs.