Square-Enix CEO Calls Out Japanese Gamers on Western Bias!!!!

[PullusPardus]

Riachu said:

MontanaHatchet said:
The main problem with western games in Japan is that they're marketed horribly.

Look at the Crash Bandicoot games on the PS1. They sold very well in Japan (Crash 2 selling well over 1 million in Japan), yet they were developed by a western company. So what's the deal? The problem is that western developers try to take western games and push them with western-style marketing...in Japan.

While I would love to see Japanese gamers be more diversity in their game tastes, the solution for western developers is simple: Make your game have Japanese appeal.

what's the difference between japanese and western style marketing

 

@ClaudeLv250

I'm not making it up.  There is an actual article on 1up

http://www.1up.com/do/feature?cId=3155815

US : Mcdonalds, Guns, Shooting

Japan: Funny , Weird, Short.