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Avinash_Tyagi said:
You're right Carl, the name is important, without the Wii in the title, it won't sell as well, the Wii is worth millions on its own, and with everything except music, becomes a sales amplifier.

The reason is in the positional relationship of the ii's to the W, it creates a massive win loop

Exactly. That's why anything with "Super" in the title, along with "Bros." will be an instant sales hit.