| Kasz216 said: I'm just talking generally about why NIS has to be a bit stressed. They just can't seem to expand their audience no matter who or where they put their product. It's a really interesting case study that's easy to follow because they're sales are traditionally so small yet consistant. |
True, although I'm not convinced that they ARE stressed, to be honest. I can't remember reading any direct evidence to that effect, and to be honest I interpret the fact that they're eschewing the DS in favor of the PS3 as a sign of strength rather than weakness: damn near every small game company has treated the DS as their lifeboat this generation, and this is doubly true for Japanese developers. The stated reason is that the dev costs are small and the userbase is huge and proven.
And yet even after five years, NIS is pretty much ignoring the platform. I have to think there's a good reason for that. They apparently feel that they don't need to focus on the DS to survive (in contrast to their rivals), and they surmise here that avoiding the "red ocean" (to misuse a term) that is the DS is probably a better long-term move.
You're right though that they're pretty stagnant. I wonder how much longer they can keep their head above water...?
