shams on 20 November 2007
| erikers said: The most amazing thing about ioi's UK numbers is they seem almost dead on so far. They seem to be even more accurate than the US weekly numbers which I'm sure he has many more sources for. |
In case you all haven't noticed, ioi lives in the UK (I hope I got that right ;).
That means he can have a real "ground presence", leading to some really good estimations/figures.
So I wouldn't be too shocked if the UK figures are more accurate than US figures (or it just proves that the NPD does a crappy job?).
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