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MontanaHatchet said:
And now they're losing hundreds of millions of dollars.

When you're a company the size of EA or Activision, it's in your best interest to be an industry whore. EA strayed away from that, and now they're hurting. Activision is embracing that, and now they're doing wonderfully.

they lost millions because they milked their games way too much , that people stopped caring about them.

same thing happened to Guitar Hero.