American hardware sales for last week

[Dodece]

Disappointing week for the PS3 on the hardware sales front. They simply must do better. Even though the sales increased they did not increase enough. The Wii is selling just over three to one against the PS3. The 360 is selling two and a half times better. Combined for every PS3 Sony sells the competition has sold over five and a half consoles.

The percentages are very deceiving. The PS3 only sold an additional 8,342 units this week. The 360 sold an additional 35,117 this week. The Wii sold an additional 45,548 units this week. The difference is staggering only the lower PS3 volume is making it look anywhere close to competitive. This a week after it had a twenty five percent boost of its own.

The 360 actually saw a four fold increase in the additional sales over the PS3, and the Wii saw a staggering five and a half fold increase in additional sales this week. The other two are really receding into the distance now. This is what people mean when the say the PS3 is doing poorly.

Sony really could end up getting squeezed out of the North American market. Given this weeks sales the Wii and the 360 are going to be monsters this holiday season. Were next weeks increases to match this weeks increases. We have the Wii at 250,000 the 360 at 225,000, and the PS3 at just over 73,000.

Were the ratios to persist the PS3 probably would not get to three million in North America this year. While the 360 and the Wii might make it to 10 million and 8 million respectively. By the end of the year Sony might have less then fifteen percent of the market. Right now they hold around eighteen percent of the market. So these next few weeks are extremely critical.

These really are dangerous sales for the PS3. With the 360 and the Wii doing so well. There looks to be little reprieve, and if somehow Sony manages to slip below ten percent of the market. Well there will not be much Sony can do next year to help the situation.

Next week may tell the story, but someone else said it last week. This next couple weeks are crunch time for the PS3. The console needs more then slight improvements. Really it needs to get over a hundred thousand a week at some point this year if the other two are surging this well already.