Steve 3.2 on 11 November 2007
In the U.S., the cost for an ad is often shared by the retailer and the manufacturer. And in general, there a cycle on which console has a bigger section of that week's ad than others. It often goes hand in hand with new game releases or price drops.
In the end, ads don't equal sales. I've seen most of the big Black Friday adsin the U.S. -- there will be a lot of upcoming promotions for both the 360 and the PS3. (Why not the Wii? Still a sell out at most stores. I was at Target this morning where they had 57 and they were all spoken for by the time the store opened.)
Numbers are like people. Torture them enough and you can get them to say anything you want.
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