bdbdbd said: @The Republic: For the topic of shrinking market. I believe Nintendo have made studies outside US just aswell.
And in any case, the demographics for games is indeed shrinking because games are more and more made for a smaller group of people. |
Yeah, the demographics are shrinking a bit. From the IGN link:
I'm about to lay down some more bad news. Let's talk about people who are playing games. This is a study from Piper Jalfray. They have been doing this for the last three half-yearly installments. This looks at young teens, and who is increasing their game play, and who is decreasing their game play; just a rough measure. The red is the % of teens that are saying they are decreasing the amount of time they are playing games. It's gone up; gone up fairly consistently every time they have run this study. And the amount of teens that say they have increased their game play have been stagnant, and down fairly substantially from fall of 04. Couple other tidbits. This is our core audience in terms of that pipeline of young boys that are coming into the US population. As you can see 2004 there are less male 10-14 year olds in that area. A little more bad news: The group that feeds into this are down another 8-10%. So fewer teens; our key gaming audience here in the US. That's why we are stepping back and saying "more of the same is not going to motivate this industry." That's why we are stepping back and saying "we have to disrupt this marketplace that we helped create 20 years ago in order to be successful in order to move forward." How are we doing that?
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