Correction: Dreamcast was the 2nd best Sega console. Sega Genesis/Mega Drive was awesome. The Japanese division of Sega deserves some of the blame for hindering the confidence of consumers, retailers and third-party developers but there was no way a tiny company like Sega was going to survive against Sony. Last I checked, Sega had about $1.64 billion in annual revenue last year. I doubt Sega was bigger than that back in the Dreamcast days. Nintendo by comparison is at around $20 billion+ revenue wise ($3 billion+ in profits), Microsoft around $60 billion+ revenue wise ($16billion+ in profits) and Sony around $80 billion revenue wise (though they are in the red). Sega is so tiny compared to these behemoths. Back in Sega`s glory days (16-bit era), Sega had to go up against the goliath that was Nintendo but the size advantage Nintendo had back then (I`m sure their revenue and profit totals weren`t as obscenely large then as it is now) wasn`t as significant as the size advantage that a huge conglomorate like Sony had over Sega. So back in the day Sega had the opportunity to outsmart the bigger Nintendo in Europe, Brazil and in North America (for a period of time). Kalinske (Sega of America rep at the time) was a marketing genius. Dude sold me on the Genesis. From the standpoint of a young boy growing up back then, I saw Sonic as the cooler mascot and Sega games as the cooler new alternative to kiddie Nintendo games. If Sega of Japan wasn`t so incompetent (jumping the gun with Sega CD, Sega 32X and the Saturn because they weren`t pleased with Mega Drive sales in Japan and completely ignored how awesome the platform was doing in the Americas and Europe) and just let Kalinske and Sega of America call the shots, Sega would have won the 16-bit war in North America and Sega probably would have grown enough to be reasonably competitive with the big three.
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