Sqrl on 05 November 2007
It is something they have needed to do for quite a while really, but better late then never. I just hope this isn't about a holiday ad ramp up only for them, as I think it would be very smart for them to continue this throughout '08 as well.
I'm not sure how big of an impact this sort of thing has, but anything Sony does to raise the appeal of the console and increase its value in the public perception is a win for them.
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