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Xbox had all the Madden adds. 

Lately all the Multi-platform advertisements i've seen have had the PS3 bumper at the end of it.  Is Sony fighting back for the rights to the back of the adds?  They'd have to be right?  Otherwise you'd expect the backs to go the the 360 which sells the most software or atleast the Wii since that might be the hot X-mas item this year.