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It matters insofar as people that do are theoretically costing Sony money rather than generating money as they will have less need to go out and purchase a host of games as they presumably already have some/alot.

Having said that, people who buy a second PS3 when they don't need to are presumably the kind of people who spend alot of money on gaming anyway and probably buy far above the average number of games, but there is no way to know.

So we can only speculate about the percentage that are rebuyers and can only speculate on their game buying habits. In the end a system sold is a system sold and we are probably just better off waiting to see how the numbers pan out in the short to medium term.