Estimated $40M Went Towards Marketing for Nintendo in First-Half of '07

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Oh I agree that by far they have the best word of mouth advertising currently and that is certainly priceless. I just think a little additional traditional marketing on the games to go with the word of mouth would help simliar to how the Wii had iirc had the largest ad budget Nintendo has ever greenlighted on any of their products in the past. Somewhere around 200 million dollars for just the Wii alone on its launch months. Then you get the normal media + word of mouth going at the same time and then you get sales phenomenon like we're seeing now.