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It won't be long till the 360 grinds to a halt, why should it sell as good as or better than this year? Those multiplat titles are hardly hardware movers in and on themselves. GTA IV, Alan Wake and RE5 will appear on other platforms as well, with AW being a new unproven franchise and RE being new to 360, there's only GTA IV left of those multiplats that could have a major impact (of course, this is also the one with the broadest release slate with 3 simultaneous platforms).
Too Human, I really don't know what to expect. Could be good, but that doesn't automatically gain sales, and that too is a an unproven franchise.
With the hardware failure rate continuing to break records worldwide, many people are going to opt for another platform on the multiplat versions same as many gamers are steering away from Vista; games are no fun if what you're playing them on don't cooperate!

In conclusion; people are VERY wary of the 360 now, and the biggest title (s) are allready out for some time before sequels hit, so low 20 million estimates seem right imo. Of course, that's all it is; my opinion.