Advertising is only given to games that are thought to be potentially successful in the first place. That's the great catch-22 of it all. You don't want to waste potential funds as a failure
And it's a little unfair to compare them to Sony and Microsoft in this regard. Microsoft relies heavily on second parties, and Sony tends to let many of their potentially great franchises die, so their new IPs are their mainstays (like Resistance, inFamous, and Uncharted. If they had cultivated Spyro, Sly, and Crash, those teams would have been making those games)

Monster Hunter: pissing me off since 2010.







