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Banking on a blockbuster game release every six months to keep sales at an insane level is not even a feasible business strategy to begin with.

No game company can just pump out a 10 million seller at the snap of a finger, not even Nintendo and certainly not Sony or Microsoft.

That's like a film director to make every movie he makes a giant blockbuster or the studio will go under and lose financial momenteum. Not even Steven Spielberg could make that studio work under those parameters.

Price cuts, new colors, bundles, etc. have their place just as much as big software releases.