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Soundwave on 14 September 2009
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Mr Khan said:
Soundwave said:
Mr Khan said:

It's a bad idea on their part. The holiday season will be enough to boost their momentum, and then a price cut strategically stationed after the holiday season would be ideal to hold that momentum across. Price-cut before the holiday is not going to help their momentum that significantly through the holiday season, so they're just losing out on money they could be making.

I disagree. If they're going to cut next year anyway, why not do it now?

$199.99 is a price point consumers love and eat up, they can keep it there for a long time. 

But they want to hit their sales targets for the fiscal year and they aren't doing that if they under perform during the holiday months. 

They'll be fine next year, the Wii has a very strong lineup next year and economy should improve next year too, so there won't be as much of the recession blues among consumer spending. 

That seems to be the divide: those thinking from the perspective of "Meet Projections," and those thinking about "Profits." Those after Profits (like me) are calling this stupid, those thinking from Projections, are calling it overdue.

Personally I think the Wii really was always supposed to be $199.99 from launch. They moved it up to $249.99 US once they realized Sony was going to charge a ridiculous $500/$600 for PS3 and had tons of wiggle room and threw Wii Sports into the package. 

Wii Fit Plus w/Balance Board moving up by $10 in MSRP was also a tip off that the Wii hardware price was about to come down. 

I also think Nintendo is making a killing off controllers ... $20 for a nunchaku that probably costs $2 to make (maybe even less) and $20 for Wii Motion Plus ... they are racking it on other ways. 

It's not just about "market projections" either ... Nintendo has worked their ass off the last three years to gain the kind of brand momenteum they have now ... just pissing it away because they wanted to hold off on a price for an extra 6-8 months is simply stupid. I think they are finding out in Japan with the Wii what happens when you let a market spiral into a negative tail spin for several months in a row ... it's very hard to get going back in a positive direction. They should not take the same chance with North America and Europe.