I sincerely hope Sony didn't lose too much money on the PS3 Slim launch.

[Max King of the Wild]

pterodactyl said:

Gilgamesh said:

Sony says the Playstation brand itself is profitable so that's all that matters.

 

Yeah, because large corporations always offer honest and sober assessments of their profits and are never guilty of hype, equivocation, or manipulation of facts.

I expect a loss this quarter and after that profits from then on out. SW sales during the holidays will mask the HW loss and by then the production cost of the slim will be lowered most likely.