This isn't AS impressive as you might think. It's not the Daily Telegraph, or the Times, or even the Daily Mail or Evening Standard. It's the Metro. It's for people too cheap to buy a newspaper, and if they don't buy a newspaper for 50p, why would they buy a console for £250?
Hopefully the rest of the £82 million (a massive amount) has been put to better use. Billboards would be nice. And see if you can put a Slim ad next to the sign for GAME 







