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The bottom line is the only thing that matters. Market share movements only matter as far as they threaten your future bottom lines. If the Xbox has failed is a topic that we will talk about for a while.

Fuck up Sony to protect Windows as the dominating consumer OS for the time being. - Success
Make money while doing so. - Failure
Lead in the digital download market to stop Apple and others entering homes. - Still running, but probably failure.

Japan is a failure though, pretty clear. They couldn't even pay their marketing campaigns with the little revenue they have in Japan.

One other question though: PC Engine

Sold well for many years in Japan (in numerous iterations), hardly got any love in the US and Europe. Failure or success?


Hardcore gaming is a bubble economy blown up by Microsoft's $7 $6 billion losses.